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View Full Version : Crazy ’bout a Mercury (Marauder)... but not the price



MM03MOK
09-18-2018, 07:32 AM
Jim Koscs, an occasional contributor to Hagerty, reached out to us via “Contact Us” on the website.

Jim is an auto-industry marketing and PR writer who has been working with top automotive brands for more than 20 years.

https://www.hagerty.com/articles-videos/articles/2018/09/18/crazy-bout-a-mercury-marauder

Invective
09-18-2018, 07:55 AM
Jim Koscs, an occasional contributor to Hagerty, reached out to us via “Contact Us” on the website.

Jim is an auto-industry marketing and PR writer who has been working with top automotive brands for more than 20 years.

https://www.hagerty.com/articles-videos/articles/2018/09/18/crazy-bout-a-mercury-marauder

Thanks for this.:cool:

jgc61sr2002
09-18-2018, 10:07 AM
Great article Mary.
Thanks

Guittard22
09-18-2018, 10:48 AM
Thanks for posting , nice to read about our cars years later .

2,4shofast
09-18-2018, 11:19 AM
That is a great read!

Themarauderguy
09-18-2018, 11:38 AM
I like the Marauder still gets attention this many years later. also like they showed the trilogy supercharger set up! I've always been crazy about a Mercury and I love to cruise up and down the Road.

a_d_a_m
09-18-2018, 01:54 PM
Nice article!

Mr. Man
09-18-2018, 02:14 PM
Nice to see the auto journals are still interested in the Marauder. Thanks for sharing.

NorthShoreChiMM
09-18-2018, 02:41 PM
Great Article! Interesting factoids and information. If only ford had looked further into the factory supercharged option.

Invective
09-18-2018, 02:46 PM
Great Article! Interesting factoids and information. If only ford had looked further into the factory supercharged option.

Factory S/C 4.6 SOHC with a $29,995. starting price? Mercury would have hit their sales goals IMO.:cool:

https://d32c3oe4bky4k6.cloudfront.net/articles-videos/-/media/uscamediasite/images/story-images/2018/09/18/2002-mercury-maruader-concept.ashx?modified=20180918 125707&mw=1920&hash=3CDD1A8250EA0ECF621878A40 AA29AC8F1CB63CD

guspech750
09-18-2018, 06:13 PM
Well that was a good article to read no doubt. Pretty cool after all these years that this odd ball car that hardly anyone knows about still attracts some attention.


Sent from the White House on the tax payers dime.

mrjones
09-18-2018, 07:54 PM
Great article Mary. I saw a Marauder on the way to work this morning. Must've been an omen. I may drive mine now Thursday or Friday!

Gryphonzus
09-19-2018, 04:55 AM
Thank You for posting about the article. I have Hagerty insurance and get their magazine but have not seen this yet.

crownvic97
09-19-2018, 11:15 AM
Great article, nicely done!

Gerry24
09-19-2018, 05:16 PM
Thanks for the article, it’s nice to read updated stuff about the our odd ball MM.

justgod
09-20-2018, 07:46 AM
Smoked headlights and tail lights? I wish! Cool article though.

Marauderman
09-20-2018, 03:53 PM
Will say what I have said before --Glad for Mary's involvement and supportive information--especially the Charlotte pics--that's special-and thanks to Rex for it as well..

MyBlackBeasts
09-20-2018, 04:26 PM
Smoked headlights and tail lights? I wish! Cool article though.


??? Not exactly sure what you mean as the MM does have smoked head & tail lights... :confused:

BAD MERC
09-20-2018, 04:27 PM
That's a great read!!!! After 13 years of ownership I still enjoy reading new articles about these rare rides.

Joe Walsh
09-20-2018, 04:42 PM
Factory S/C 4.6 SOHC with a $29,995. starting price? Mercury would have hit their sales goals IMO.:cool:


Yep....

"The 2003 Marauder started at $34,495, including delivery, but Babcock says the sticker was originally planned to be $29,500.
The marketing director, he recalls, accepted advice from some dealers that a higher price would help the Marauder compete with upscale imported sport sedans. “But that wasn’t our customer,” he says.

The price became an obstacle."

Interesting how Mercury had to add rebates and incentives to sell Marauders.....:hmmm:
I bought mine right at $30,000.

The stealers, always looking for the $$$, handed Elena Ford a loaded gun pointed at Mercury's (Gods)head.
She pulled the trigger.


" The brand, he explained, would focus on attracting more women."

By gosh didn't woman flock to Mercury dealerships, lining up to buy Mariners and jelly bean Cougars!
Worked out great didn't it!?


Great read Mary!
Thanks for supplying the info to help the writer get all the facts correct.

hotford
09-20-2018, 06:13 PM
they used the wrong parts bin.......the cobra(Terminator) motor would have been a better choice,price was too steep for what you were getting....just sayin

Themarauderguy
09-20-2018, 08:19 PM
they used the wrong parts bin.......the cobra(Terminator) motor would have been a better choice,price was too steep for what you were getting....just sayin
Yes it would have. and just think when the SRT model Chargers and 300 came out the marauder would beat it then people would have been racing to Mercury to buy more supercharged Marauders!

Mr. Man
09-20-2018, 08:59 PM
they used the wrong parts bin.......the cobra(Terminator) motor would have been a better choice,price was too steep for what you were getting....just sayin
I asked Steve about this at MV9 and he said it would have been a great choice since the 5.0l pushrod motor was eliminated as a choice. To get the '03 Terminator they would have had to delay the Marauders launch date as the '03 Cobra motor was still in it's finally testing. Elena :witch: and Kevin :down: were already looking to pull the plug on the Marauder so it was a timing issue.

Invective
09-21-2018, 08:23 AM
Interesting how Mercury had to add rebates and incentives to sell Marauders.....:hmmm:
I bought mine right at $30,000.



Every Marauder I looked at had been sitting for awhile and the dealers would jump at $30k if offered. Unfortunately, my finances wouldn't allow for another vehicle in the stable at the time. At that point, I owned a '98 Mustang GT, 2001 Ranger 4.0L Supercab and a 2001 Triumph ST motorcycle.:cool: