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Thread: Advertising

  1. #1
    Join Date
    Aug 2003
    Affordable Detroit


    Pistons' Hamilton heads up tire ad

    Goodyear pays Detroit star to wear his hairstyle like its automobile tread.

    By Scott Soshnick / Bloomberg News

    Some people model their hairstyles after celebrities. Detroit Pistons guard Richard Hamilton takes his cue from tires.

    Goodyear Tire & Rubber Co., North America's largest tire maker, paid Hamilton to wear his hair in the style of the tread pattern of the company's Assurance TripleTred product.

    Hamilton, who helped the Pistons win last season's National Basketball Association championship, wore the hairstyle two days ago against the New York Knicks in Detroit and plans to keep it for about a week, company spokesman Ed Markey said Monday.

    Neither Markey nor Josh Nochimson, Hamilton's business manager, would say how much Hamilton was paid. The player also received free tires, Markey said.

    Nochimson said that he hopes the publicity stunt leads to an endorsement with the Akron, Ohio-based Goodyear. "I'd love to do something national," he said.

    Hamilton even displayed the hairstyle to U.S. President George W. Bush, who hosted the Pistons at the White House on Monday in honor of their championship.

    Goodyear said it picked the 26-year-old Hamilton for a variety of reasons, including his team's success and location in Detroit, which is the home to General Motors Corp. and other U.S. automakers.

    Rest area, rest home -- what difference does it make? I'm sure Grandma enjoyed seeing all those big trucks pulling in and out.

  2. #2
    Join Date
    Nov 2002
    Charlotte, N.C.
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  3. #3
    Join Date
    Nov 2002
    Lawrence Twp., NJ
    Somewhere their is a joke here
    Member # 383.

    2003 Marauder Black.

    Build 8/13/02

    Launched 9/28/02

    Sold May 16, 2018

    #3,646 of 7,839 black '03

    1995 Ford F-150. Mark III 2wd, reg. cab

    2011 F-150 Lariat crew cab 4X4 3.5 L twin turbo Ecoboost

    Fate rarely call upon us at a monent of our choosing.

  4. #4
    warren714 Guest
    Hmmm. I've had tires that resembled Shaq's or Charles Barkley's head. Shaq should check into this and maybe even get some past due royalties.


  5. #5
    Join Date
    Jan 2003
    North Jersey
    Good thing that Goodyear doesn't sell sex toys.

    It's frightening to think what they would have done to Hamilton's head.............

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