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Thread: Advertising

  1. #1
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    Advertising

    Pistons' Hamilton heads up tire ad

    Goodyear pays Detroit star to wear his hairstyle like its automobile tread.

    By Scott Soshnick / Bloomberg News

    Some people model their hairstyles after celebrities. Detroit Pistons guard Richard Hamilton takes his cue from tires.

    Goodyear Tire & Rubber Co., North America's largest tire maker, paid Hamilton to wear his hair in the style of the tread pattern of the company's Assurance TripleTred product.

    Hamilton, who helped the Pistons win last season's National Basketball Association championship, wore the hairstyle two days ago against the New York Knicks in Detroit and plans to keep it for about a week, company spokesman Ed Markey said Monday.

    Neither Markey nor Josh Nochimson, Hamilton's business manager, would say how much Hamilton was paid. The player also received free tires, Markey said.

    Nochimson said that he hopes the publicity stunt leads to an endorsement with the Akron, Ohio-based Goodyear. "I'd love to do something national," he said.

    Hamilton even displayed the hairstyle to U.S. President George W. Bush, who hosted the Pistons at the White House on Monday in honor of their championship.

    Goodyear said it picked the 26-year-old Hamilton for a variety of reasons, including his team's success and location in Detroit, which is the home to General Motors Corp. and other U.S. automakers.
    Dan

    Rest area, rest home -- what difference does it make? I'm sure Grandma enjoyed seeing all those big trucks pulling in and out.

  2. #2
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    Somewhere their is a joke here
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  4. #4
    warren714 Guest
    Hmmm. I've had tires that resembled Shaq's or Charles Barkley's head. Shaq should check into this and maybe even get some past due royalties.

    Warren

  5. #5
    Join Date
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    Good thing that Goodyear doesn't sell sex toys.

    It's frightening to think what they would have done to Hamilton's head.............

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