Marauder Program Documents from Steve Babcock

[MM03MOK]

Here are the Marauder Program documents Steve mentioned at Marauderville! So nice of him to share this information with us!

The PDFs are searchable!

[fastblackmerc]

Great Stuff!!!!!!!!

Thanks Steve and Mary!!!!!!!!!!!!

[ncmm]

Program Customer Type -
Wants powerful aggressive, fast vehicle. Pro-American. Likes to live on the edge. Vehicle provides a great deal of driving
pleasure. Concerned with safety and security, operating costs, easy ingress/egress, good value for the money. May want a
Mustang GT or Cobra but needs 4-doors. May reminisce about '60s muscle cars.

great stuff! thank you!

[Bluerauder]

Here are the Marauder Program documents Steve mentioned at Marauderville! So nice of him to share this information with us!

The PDFs are searchable!

Thanks Mary !!! Some very interesting points shown in the docs. Some have never been discussed here.

1. Mercury was considering an X-100 version at one point with "Marauder" script badging and a 335 HP Supercharged 2V. Never happened.
2. No mention of 4.10 gears at all although 3.73's were considered as an offset for the lack of low end torque.
3. All price points were at the $30K mark until it hit the showrooms at $35K.
4. MotorTrend recommended dumping the Waterfall emblems in favor of the God's Head and suggested a supercharger from the beginning.
5. First year colors were to include a Dark Grey.
6. True Blue selection was changed to Dark Blue Pearl in 2003.
7. Originally planned with 17 inch rims on the front.
8. The program years included a 2005 model but the MM never made it that far.

Lots of good historical information here including the demographics of the likely buyer. Seems that one was pretty much right on the money.

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Primary Target Segment - Men Behaving Badly

Looking for powerful aggressive, fast vehicle. Pro-American. Like to live on the edge. Vehicle is a reward and is
suited for a “mover and shaker”. Vehicle provides a great deal of driving pleasure. Not concerned with safety and
security, operating costs, easy entrance and exit, good value for the money.

Customer Snapshot: Listen to music on radio, like to rent movies, active, participate in sports, enjoy going out to
movies, dancing, outdoor activities or night clubs. May own a cell phone or boat, automotive enthusiasts. Many
are older singles and couples with children. High percentage of white collar.

Secondary Target - Want It, Buy It

This segment wants attention-getting design and performance and has the means to get it. Total and operating costs
are not a hurdle. Vehicle is a reward that sets them apart as movers and shakers. Vehicle is one of many toys and
they are self centered to the extreme. They are independent and want a vehicle to set themselves apart.

Customer Snapshot: Uses internet and email, technologically oriented, auto enthusiasts, baby boomer, highly
educated, male

Additional Target - Driveway Detailers

Want an attention-getting, but familiar looking vehicle. These vehicle enthusiasts have fallen in love with their car
or truck, and enjoy driving and taking care of it. Vehicle/driving/styling enthusiasts. Take a lot of pride in vehicle
and see it as a reflection of self. Classic styling is better than newer styles and they want power and acceleration.
Pro-American. 130+ miles per hour is important. These customers are independent minded.

Customer Snapshot: Listen to music on radio, automotive enthusiasts, single, male, younger.

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[Big Mercur]

This is great!!! Thanks for sharing

[SOSA03]

thanks Steve and Mary

[L.Mark]

Lots of good stuff...thanks for passing along...

[Marauder_Santa]

Here are the Marauder Program documents Steve mentioned at Marauderville! So nice of him to share this information with us!

The PDFs are searchable!

Cool stuff. Thanks.

[WPG_Merc]

Awesome Stuff Steve,
I bet there were a lot of migraine headaches to get it done.

[Guittard22]

Some very cool history on this page

[sailsmen]

Thank you! A treasure trove.
Can you put it in a sticky?

As expected no mention of the super secret Jet Marauder!

[MM03MOK]

Thank you! A treasure trove.
Can you put it in a sticky?

As expected no mention of the super secret Jet Marauder!

I stuck this "treasure trove" right away!

[boatmangc]

"Self centered to the extreme" LOL

Moi?

[fastblackmerc]

If you bought your MM new I bet the customer demographics were an exact fit.

[fastblackmerc]

How about the gods head logo in the Marauder Cycle Paln2 less financials.pdf?

Mean looking.................