Great history on our car... I remember when they came out and it was said the car was only built for the FEDS... LMAO
Great history on our car... I remember when they came out and it was said the car was only built for the FEDS... LMAO
Little late to this, but I love all the information and a look at things behind the scenes. Makes me wonder if they would have gone through with the changes if the Marauder had stuck around longer.
2003 Mercury Marauder 300a. The Gray Marauder.
At 27 years old I think I am in the wrong car but I bought it cause Murrica lol
At Marauderville 14, someone asked Steve Babcock a question about the target audience for the original 2003-2004 Mercury Marauder release.
The full Customer Profile is in the fifth (5th) PDF down in the list in Post #1 of this thread entitled "Mercury Brand Positioning". EXTRACT shown below.
Customer
Target Customer - Demographics
Following is a demographic comparison of the Marauder target versus the current Grand Marquis customer. In order
to define the Marauder target customer, we analyzed customer demographics for vehicles such as Taurus and
Caprice which have offered both a performance and mainstream model (example Impala versus Caprice or SHO
versus Taurus). Additionally, our target customer demographics are supported by the selected needs based
segments.
Memo:
Marauder Grand Marquis Impala Caprice 300M B'ville
Age: 35-55* 70 43 58 52 54
Sex (% male) 80-85 74 72 64 60 55
Income ($): 60-80 51 61 51 86 63
% College Educ. 60 32 44 42 38
% Married: 65 83 80 76 78
* Marauder target customer would be 35-55, expected Marauder customer to be 45-55.
Source: NVCS
Target Customer - Needs Based Segmentation
Primary Target Segment - Men Behaving Badly
Looking for powerful aggressive, fast vehicle. Pro-American. Like to live on the edge. Vehicle is a reward and is
suited for a “mover and shaker”. Vehicle provides a great deal of driving pleasure. Not concerned with safety and
security, operating costs, easy entrance and exit, good value for the money.
Customer Snapshot: Listen to music on radio, like to rent movies, active, participate in sports, enjoy going out to
movies, dancing, outdoor activities or night clubs. May own a cell phone or boat, automotive enthusiasts. Many
are older singles and couples with children. High percentage of white collar.
Secondary Target - Want It, Buy It
This segment wants attention-getting design and performance and has the means to get it. Total and operating costs
are not a hurdle. Vehicle is a reward that sets them apart as movers and shakers. Vehicle is one of many toys and
they are self centered to the extreme. They are independent and want a vehicle to set themselves apart.
Customer Snapshot: Uses internet and email, technologically oriented, auto enthusiasts, baby boomer, highly
educated, male
Additional Target - Driveway Detailers
Want an attention-getting, but familiar looking vehicle. These vehicle enthusiasts have fallen in love with their car
or truck, and enjoy driving and taking care of it. Vehicle/driving/styling enthusiasts. Take a lot of pride in vehicle
and see it as a reflection of self. Classic styling is better than newer styles and they want power and acceleration.
Pro-American. 130+ miles per hour is important. These customers are independent minded.
Customer Snapshot: Listen to music on radio, automotive enthusiasts, single, male, younger.
Last edited by Bluerauder; 09-12-2016 at 07:34 AM.
Bluerauder
'03 MM 300B
#67 of 328
Dark Blue Pearl with Light Flint interior(1 of 215)
Black Pearl "Aarrrrr Type"
'12 Taurus SHO 3.5 L Ecoboost V6 24V DOHC DI Twin Turbo
(365 HP, 350 TQ)
#318 of 478
Tuxedo Black Metallic with Charcoal Black Leather interior (1 of 415)
Member Capital Area Marauders (CAM)
since April '04
Bluerauder's Garage -- Pics and Other Info
Sixteen (16) years of CAM Meets, Regional, and Marauderville MM Event History & Upcoming (in RED) Events is Here
Bluerauder
'03 MM 300B
#67 of 328
Dark Blue Pearl with Light Flint interior(1 of 215)
Black Pearl "Aarrrrr Type"
'12 Taurus SHO 3.5 L Ecoboost V6 24V DOHC DI Twin Turbo
(365 HP, 350 TQ)
#318 of 478
Tuxedo Black Metallic with Charcoal Black Leather interior (1 of 415)
Member Capital Area Marauders (CAM)
since April '04
Bluerauder's Garage -- Pics and Other Info
Sixteen (16) years of CAM Meets, Regional, and Marauderville MM Event History & Upcoming (in RED) Events is Here
SOLD 12/31/2021
Cobra short block / ProCharger F1-A / Cog drive upgrade / Manley valves / Brian Tooley Racing valve springs / 80# inj. / -8 fuel line / -6 return / Aeromotive 340 pumps and regulator / 2012 GT500 TR6060 six speed / twin disc clutch / Driveshaft Shop GT500 upgraded CV joint shaft / BA5000 blow thru MAF/ 4.10's / Ford Racing 31 spline set up and Girdle / Metco D.S. safety loop / Stainless Works headers, cats, and everything else out back / ClassGlass hood / Bob's hood strut mod / Hurst line lock / Metco control arms / Addco front and rear sway bars / Monroe severe duty shocks all around / Race concepts rotors / Badgeless grille / 35% tint / FBM's interior LED kit and ambient lighting kit / Pioneer FB700 deck / kenwood speaker 4 Ch. / Rockford Fosgate 10" sub and amp / Kicker 6 X 8's all around / back up cam / bluetooth / Pioneer Xm / 704 RWHP 603 RWTQ tuned by Mo's Speedshop.
2004 Silver Birch
Silver Birch Society
"I hear and I Forget
I see and I Remember
I do and I Understand"
Mary,
Thank you for making the docs a Sticky.
All,
I bought 2 new and have NEVER had any regrets. Too bad Ford pulls the plug on advertising almost even before the official release in 2002! Never saw any ads in 2003 or 2004.
GordonB
2003 MM DBP (BLUE) (300B) w/Lt Flint (Hers); htd seats, 6 CD. PCM s/w level CRD1.
Mods:Trunk Liner from Decklid Designs, Sunroof (ASC Model 840), McGard wheel locks, Godshead badges--steering & grill (fm Ron), Mac/Marty's Fender Badges, Silverstar Headlights, FLM accs--rear spoiler, door edge guards & trunk organizer. Bob White graphics. KB Dead Pedal & Polished Alum. Pedals. M&Z rear cntrl arms. DR (Addco) rear sway bar (24mm). Pro-Gard rear close-out panel. TCE Perf. braided SS brake lines.
Born 5/22/03 and adopted 7/21/03. One of 328 DBP for 2003 out of 7838. Build seq. nbr: 7500 of 7838. Color seq. nbr: 282 of 328.
2004 DTR MM w/Lt Flint (His) with htd seats, 6 CD, Fact. Sunroof; born 6/15/04, adopted 7/8/04; one of 980 DTR for 2004 out of 3213. Upgraded same as Blue MM. Build seq. nbr: 3165 of 3214. Color seq. nbr: 973 of 980.
Other cars: '00 'Vette Coupe (Nassau Blue). '14 Vette Coupe (Lime Rock Green)
Car Clubs: MBCC
Terrible Information!
Chuck Malo
Sent from my SM-G950U using Tapatalk
Maurader # 27
VIN 600045
Built - March 12, 2002
No exhaust baffles
6 CD changer
Trunk Organizer
1991 Notchback
351W, Vortec S trim
Viper 6 speed
"GOES'TENS"
Hi, this is Seabreeze, an original 2003 lease guy and 2004 owner. I worked with Steve Babcock on prior programs at Ford, but am seeing this “what it could’ve been” info for the first time. Very cool. And, understanding how Ford worked at the time, what ended up is a little different from the “point in time” program plans. Still. I am so glad they proceeded to approve what they did, as I have loved mine for 20 years.
Sent from my iPhone using Tapatalk
SeaBreeze
Member # 319
2004 MM 300A (2nd Marauder!)
Dark Toreador Red / Light Flint Interior
Acceleration Therapy: TRILOGY #191 (Eaton M-112)
Let’s keep this resource alive!
2003 300A Black, #4918 of 7838, 17,400 Miles
Tune, KYB's, JLT, FlowMaster 42441, Res Delete, New BFG's, 8 coats of zymoil Titanium
2003 300B Silver Birch, #21 of 419, 29,800 miles
Tune, JLT, FlowMaster 42441 Res Delete, New Nitto 235/255 Bigcarsforever dead peddle & custom SRP peddles, 5 coats Zymoil Titanium, Addco front and rear sway bars, KYBs, 1/2 inch coil cut, Sparta Watts link and Control Arms, Carfixer alignment.
2003 CV Sport Matador Red, 19,280 Miles, DD, Curless Full Service Royal flush, Marto Tune, 18 Chrome Wheels w 235/265 front/back Nitto tires, NEW OEM Sport Springs -1 coil & Monroe Severe Duty (front) shocks, Addco front and rear sway bars, KYB rear Shocks, Carfixer Alignment.
2004 CV HPP Silver Birch, 93,000 miles. Son's DD, 18 Chrome Wheels w 235/265 front/back Nitto tires (thank you Lowndex!)
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