Check this out, not only does Ford want to downsize everything, but they consider Mercury their female brand appeal division.
Am I having an identity crisis?
http://www.detnews.com/apps/pbcs.dll...373/1148/rss25
Check this out, not only does Ford want to downsize everything, but they consider Mercury their female brand appeal division.
Am I having an identity crisis?
http://www.detnews.com/apps/pbcs.dll...373/1148/rss25
Last edited by Bobby Clobber; 01-05-2006 at 06:41 AM.
MM03 , black (Is there any other color?)
Trilogy # 120
Zainoed
JLT CAI
It is particularly sad when you consider that in the 1960s, Mercury advertising featured this tag line:
Mercury ... the man's car.
You can still find these advertisements on ebay as a reminder of a different time. My belief is that the forced feminization of the Mercury brand will continue for the next several years at least.
Yours truly,
Meteorite - Royal Oak, Michigan
2003 300A - Black VIN = xxxxxxxxxxx600051 *** Build Date = 3/13/2002
Best e.t. -- 12.31 @ 111.5 mph *** Now with: Trilogy #220, Alternative Auto Performance Tune + 4.10 Gears +SW headers + Metco control arms + Addco front and rear sta-bars + Dynotech Metal Matrix Driveshaft + Weldcraft widened wheels & MT drag radials.
2003 300B - Blue
And now ... 2003 Black (Trilogy #58)
1962 Mercury Meteor & 1963 Mercury Meteor
(in swartzys voice)Come on you lil girly man(end) Most of the mercury sable owners I knew were female. Last I checked mercury didn't make ladys mustangs!
2005 Satin White Pearl Legacy GT
*Stage 2.5* 13.5 @ 96 MPH
2003 Black 300A <---Click for pics.
*Totaled *
But that gal in the Mercury Ad's can park her car in my garage any time!
J
Alex, you'll always be with us!
'04 Crown Victoria LX Sport 230A
Bone Stock (Really, would I lie?)
I couldn't see destroying a Marauder as my daily driver!
'03 Marauder 300B as in blue
DOB 5/12/03 - adopted12/01/06
1 of 328
SS Inserts
Mmmm ... Jill Wagner.
Err ... not that I've been paying attention or anything.
Originally Posted by JMan
Yours truly,
Meteorite - Royal Oak, Michigan
2003 300A - Black VIN = xxxxxxxxxxx600051 *** Build Date = 3/13/2002
Best e.t. -- 12.31 @ 111.5 mph *** Now with: Trilogy #220, Alternative Auto Performance Tune + 4.10 Gears +SW headers + Metco control arms + Addco front and rear sta-bars + Dynotech Metal Matrix Driveshaft + Weldcraft widened wheels & MT drag radials.
2003 300B - Blue
And now ... 2003 Black (Trilogy #58)
1962 Mercury Meteor & 1963 Mercury Meteor
That's not exactly what they implied. ... Just that as a brand, Ford seems not to attract women. (Of course, they haven't exactly been trying ... since they only want to sell F150 trucks and their Aerostar van platform is so old it's practically a dinosaur.)Originally Posted by Detroit News
They have a long-way to go to rehabilitate their various brands' images. I certainly don't think of Lincoln when I want luxury, nor any other domestic brand outside of maybe Cadillac. I'm probably twice as likely to know at least the various makes of cars by the japanese automakers as I am to know any of the "current" or new GM, Ford, Chrysler automobiles. (That's pretty sad, considering I've never owned anything but Ford or Chrysler cars.)
'03 Marauder bone stock
Build No. 612,178 at St. Thomas plant
-Tenn. Custom plate: MARAUDR
- Bob White decals (chrome reflective)
- Mac 'n Marty "Retro" Fender Badges
- Autographed by Steve Babcock, Marauder Program Manager 09/20/2003 at First Marauder Meet, Ennis, Texas
-2XL leather jacket
Aerostar?
That's going back quite a way.
There was Windstar, and now a totally redesigned vehicle, Freestar ... though it doesn't look like it, and even the name is too close!
Originally Posted by Mad1
Yours truly,
Meteorite - Royal Oak, Michigan
2003 300A - Black VIN = xxxxxxxxxxx600051 *** Build Date = 3/13/2002
Best e.t. -- 12.31 @ 111.5 mph *** Now with: Trilogy #220, Alternative Auto Performance Tune + 4.10 Gears +SW headers + Metco control arms + Addco front and rear sta-bars + Dynotech Metal Matrix Driveshaft + Weldcraft widened wheels & MT drag radials.
2003 300B - Blue
And now ... 2003 Black (Trilogy #58)
1962 Mercury Meteor & 1963 Mercury Meteor
In my opinion...I think there are enough "identity crises" in all of the manufacturers to go around...
If you would've told me 10 years ago that the only performance car coming out of GM was going to be a Cadillac...I would've called you crazy. (You can't count Corvette, 'cause it's virtually a separate company)
AND...that Honda would have a full size truck out? Man o' Man.
You are correct that from this article, it would be reading too much into it to conclude that Mercury is moving towards marketing mostly to women. However, check out this article, which makes it much more explicit:
http://www.freep.com/apps/pbcs.dll/a...=2005511170519
Originally Posted by Mad1
Yours truly,
Meteorite - Royal Oak, Michigan
2003 300A - Black VIN = xxxxxxxxxxx600051 *** Build Date = 3/13/2002
Best e.t. -- 12.31 @ 111.5 mph *** Now with: Trilogy #220, Alternative Auto Performance Tune + 4.10 Gears +SW headers + Metco control arms + Addco front and rear sta-bars + Dynotech Metal Matrix Driveshaft + Weldcraft widened wheels & MT drag radials.
2003 300B - Blue
And now ... 2003 Black (Trilogy #58)
1962 Mercury Meteor & 1963 Mercury Meteor
I'd rather PARK my CAR in her GARAGE instead.Originally Posted by JMan
'04 MARAUDERBorn on 4/20/04 -- Foster Care on 5/11/04 -- Adopted on 01/27/05Heated Seats 6 Disc CD Changer MoonroofJLT CAI--Silverstars Heads/Fogs--SCT-9100SB IX - SB X - SB XIII - SB XIV - SB XL - SB XLIIITrilogy S/C In Due Time
I think the Freep article illustrates my point exactly. They don't know what kind of marketing they have or need ... they sound desperate instead to sell something to anyone.
Does any of that gimmickry make you want to run out and buy a new "Mercury" product? Not me. Especially, the dealership's use of the fired Detroit Lion's coach to try to promote their vehicles. (Perhaps they could get someone from a winning NFL team to associate with their business, eh?)Originally Posted by Detroit Free Press
Ok. So, you just confirmed my supposition about Ford's minivan line ... I'm like 2 generations off from the "Freestar," but whose fault is that? Not mine, I think. If they made cars or vans that people wanted to have, then people might remember them, no?
Jeremy
Mad1
Last edited by Mad1; 01-05-2006 at 09:34 AM.
'03 Marauder bone stock
Build No. 612,178 at St. Thomas plant
-Tenn. Custom plate: MARAUDR
- Bob White decals (chrome reflective)
- Mac 'n Marty "Retro" Fender Badges
- Autographed by Steve Babcock, Marauder Program Manager 09/20/2003 at First Marauder Meet, Ennis, Texas
-2XL leather jacket
The only Mercury I would buy right now is the Milan. Classier & better looking(IMO) than the Fusion, plus cheaper than the Zephyr.Originally Posted by Mad1
As far as the Freestar goes, it's the same Windstar, just a new name to go along w/ Ford's F-naming of vehilces ,ala the SUV's.
'04 MARAUDERBorn on 4/20/04 -- Foster Care on 5/11/04 -- Adopted on 01/27/05Heated Seats 6 Disc CD Changer MoonroofJLT CAI--Silverstars Heads/Fogs--SCT-9100SB IX - SB X - SB XIII - SB XIV - SB XL - SB XLIIITrilogy S/C In Due Time
Why doe SHE have the car, and you the GARAGE? Maybe I'm thinking too far into this...Originally Posted by JMan
Isn't Mercury still run by a woman? If so, why should this surprise you. At least she did not come out with a pink MM to rival a pink caddy.
Mercury needs a little testosterone injection
11.98 @ 115 mph"Comfort, Class and Hair on Fire Performance."
They did have some but a woman castrated it in '04.Originally Posted by DEFYANT
'04 MARAUDERBorn on 4/20/04 -- Foster Care on 5/11/04 -- Adopted on 01/27/05Heated Seats 6 Disc CD Changer MoonroofJLT CAI--Silverstars Heads/Fogs--SCT-9100SB IX - SB X - SB XIII - SB XIV - SB XL - SB XLIIITrilogy S/C In Due Time
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